Arash's Film Trailer Storyboard

Selected Scenes for My Film's Trailer Homework (part 1 of 2):

     1)      Shots from opening sequence when;

a.       He looks at timetable

b.      Arrives at the check in

c.       Sits down/relaxes in plane seat

     2)      Flash back scene, where the hero is being briefed on murder

     3)      Flash back scene, where villain evades the hero/police force

     4)      Scene just after first victim is killed

     5)      Brave airhostess (SJ) looking around with a torch, scared

     6)      Flight scene between hero and villain

     7)      360 pan of hero, with villain’s voice on the overhead speakers

Storyboard for my Film's Opening Sequence Homework:

Film Opening Sequence Storyboard

Film Marketing Research Homework:

Iron Man 2 (2010) Marketing Campaign:

For my research I chose Iron Man 2 because it is a great film and probably one of my favourites of all time (well, at least the ones I’ve seen...). With a budget of between $170 and $200 million (including for the film) – nothing compared to the gross revenue of over $620 million - this is what was achieved:

Website:

Of course, the Iron Man 2 website was release. It includes trailers/clips, info on the types of DVD available and even info on parts of the super-suit! Plus it shows off its epic music and awesome CGI. 


A website for Stark Industries also went online, with an attached graphic of a "napkin memo" from Tony Stark to Pepper Potts announcing that Stark Industries no longer made weapons (linking Iron Man to this sequel). A similar website for the Stark Expo was released, simulating what would be seen for someone living in the Iron Man universe, but still fully interactive.

Trailers:

It was confirmed that the first Iron Man 2 theatrical trailer would premiere in front of Sherlock Holmes (another Robert Downey, Jr. film). This trailer was released online on December 16, 2009. A new trailer was shown by Robert Downey, Jr. on ‘Jimmy Kimmel Live!’ on March 7 after the Academy Awards.

Posters:

To get people talking, one of the first posters released included Mickey Rourke in the ‘Whiplash’ super-suit and another of Scarlett Johansson as the ‘Black Widow’ character. These two characters were not featured in the first film and it so begs the question: who are they?!

Promotion:

At the 2009 San Diego Comic Con, a five-minute teaser trailer for the movie was shown. Actors portraying Stark Industries recruiters handed out business cards with an invitation to apply for a job at Stark Industries (just for fun!).

Promotional partners include Symantec, Dr Pepper, Burger King, 7 Eleven, Audi, LG Electronics, and Hershey.


Spinoffs:

A video game based on the film was released by Sega on May 4, 2010 in North America. The game's Comic Con trailer showed that ‘the Crimson Dynamo’ (another classic Iron Man villain) is set to appear. The Wii version will be developed by High Voltage Software and all console versions will be published by Sega. Don Cheadle and Samuel L. Jackson voice their respective characters in the video games. The trailer revealed that A.I.M, Roxxon Energy Corporation, and Ultimo (depicted as man named Kearson DeWitt in a large armour) will be enemies in the game.

Gameloft has published the Iron Man 2 mobile game.

Author Alexander C. Irvine adapted the script into a novel that was released in April 2010.

Several months prior to the release of the film, Marvel Comics released a four issue miniseries titled Iron Man vs. Whiplash as a tie-in to the movie. The series introduced a new version of Whiplash that was heavily inspired by the movie's portrayal, as Marvel's existing versions of the character had little resemblance to the movie's depiction. A three issue miniseries titled Iron Man 2: Public Identity was released in April which serves as a prequel of the events of the movie.

As the band ‘AC/DC’ produced many of the soundtracks for the Iron Man 2 film, a CD featuring all the songs played by them in the film was released with its own poster to advertise it.

Conclusion:

To conclude, I think that the Iron Man 2 marketing strategy paid off as you can tell buy the viewing figures and the gross revenue achieved. My research showed me how much effort was put not only into backing/promoting the film before release, from teaser trailers to the Stark Industries website, but also after the film’s release with the merchandise and spinoffs, probably to promote the sequel to this film: Iron Man 3 in 2013! (click here for Iron Man 3 IMDB link) 

Moodboard to Represent Men and Women in A-A Films Homework:

Respresentation of Men and Women in Action Adventure

My Film Storyline (Edit after Feedback):

®  The film starts in the airport boarding gate for a jumbo jet flight from LAX. The audience are
      introduced to a tough looking character (Sylvester Stallone) as he boards a plane. He is the hero
      who is revealed to be a veteran ex-cop.

®     After beginning fine, mid-flight the lights in the cabin start to blink ominously. The captain can then be heard overhead reassuring the passengers that someone is on their way to fix it.

®     The narrative then switches to a flashback of the past to provide a back-story for the film, which shows the cop, Allen Murphy, being briefed with other cops about a knife-loving mass-murderer (Mickey Rourke) on the loose and he has to find and arrest him.

®     Back to the flight, an alarm goes off and the captain reports an emergency. Murphy asks to check it out and is shown a stabbed dead body. A blackout then occurs temporarily and a loud female scream can be heard.

®     Flashback: after following a lead, Murphy and other cops storm into the murderer’s hideout but are unable to apprehend him as he escapes laughing. Murphy becomes angry. He returns to the police HQ to the chief irritated that they haven’t caught the murderer. Chief has sad news that Murphy is deemed too old for service and has been asked to retire, which he does reluctantly.

®     On the plane, Murphy finds the stabbed airhostess, causing panic among the passengers. Murphy calms the people down only in time for another blackout. Murphy has a flashlight in hand which he found. This time, a shadowy voice can be heard overhead (the murderer).  He threatens to kill everyone one-by-one slowly in his ‘playground of death’ (referring to the plane). He also ‘welcomes’ Murphy to the plane, saying how it’s a pleasant coincidence that he could never find him until now and that he will enjoy killing him the most. The voice laughs evilly, lights return and a couple are seen dead. Murphy is outraged and smashes something. He realises that the murderer cannot be in two places at once because the speaker system is too far from the couple so he must have help from others.

®     Murphy gives the flashlight to one of the airhostesses (Scarlett Johansson) and asks her to fix the lights. The camera follows her journey to the lights control panel. However, she is engaged in a fight with one of the bad guys resulting in the lights being damaged and only temporarily blinking. She wins and returns a bit injured and tired to Murphy.

®     During the cheering in the cabin that the lights are fixed, a tall dark figure (the murderer) walks from the shadows with two knives, stops for a stare down with Murphy. He congratulates the cop for foiling the plan making him reveal himself. They engage in a fight where the cop can only use improvised shields/weapons to fight. The fight shifts towards the pilots’ cabin and results in their cruel deaths causing the plane to plummet towards the sea. There is an epic fight scene between the two, with lights blinking and alarms sounding. The murderer is killed, Murphy just saves the plane from total destruction and the remaining people remain safe waiting for rescue. Happy ending J

My Film's Target Audience Profile Homework:

PowerPoint Presentation (Edited after Feedback):
Arash's Film Pitch & Target Audience Profile (Edited)

Film's USP:
"Stallone vs. Rourke on a plane.... Plus Scarlett Johansson"